PRINT / DIGITAL / DM / OOH / EXPERIENTIAL
Fifa World Cup Sponsorship
Lead Art Director
In addition to providing corporate networking technology, Avaya was a major sponsor of the FIFA World Cup Championship. As a lead art director, I was responsible for delivering majority of the advertising and marketing materials used during the event. The goal of the campaign was to tastefully showcase Avaya's latest technology in connection to the FIFA World Cup Championship. This powerful branding and sponsorship campaign received a worldwide exposure, via print ads, posters, billboards, lenticular pins, and mailers translated to over 60 languages.
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