v12.1 2022

 

Gevalia Kaffe

BRANDING / PRINT / DIGITAL / OOH / PACKAGING / DIRECT MAIL

Kraft Foods — Gevalia Kaffe

Sweden Your Day
Lead Art Director

 

In 2010, when Kraft Foods lost its Starbucks license, Swedish Gevalia Kaffe was due for account review. Four rival agencies were pitching DRAFTFCB’s $40M Gevalia business. The new & unforgettable “SWEDEN YOUR DAY” campaign ensured that DRAFTFCB would retain the business for another term.

 

 

Campaign Teaser

OOH

Print

Experiential