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North American Launch
Suez Global has been expert in water management for over 160 years and was establishing its presence in North America by acquisition of United Water. But unlike in the rest of the world, in North America dwindling natural resources wasn’t seen as an immediate threat. And while consumers know they’d have to deal with this crisis eventually, they didn’t see the need to take action today. The goal of the campaign was to Introduce Suez in North America and show the American people just how much doing nothing, impacted the environment. Then we communicated all the ways SUEZ had already been leading the charge in the resource revolution across 5 continents.
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